Bendon is a global lingerie company, with a portfolio of prestige brands and dedicated operations in the United States, United Kingdom, Hong Kong, Australia and New Zealand. Marjority owned by Cullen, Bendon has a design-driven philosophy and an ongoing commitment to creativity and innovation.

Bendon's prestige lingerie brands include the licensed Heidi Klum Intimates, the licensed Stella McCartney lingerie, as well as a portfolio of owned brands including Bendon, Bendon Man, Davenport, Evollove, Fayreform, hey sister!, Hickory, Lovable, Kissed by Lovable and Pleasure State. Bendon produced the Elle Macpherson Intimates label under license from 1990 until 2015.

Globally Bendon's brands are distributed through over 4,000 doors across 34 countries. Its global retail partners include Saks Fifth Avenue, Bloomingdales, and Neiman Marcus in the United States; Selfridges, Harrods, and Harvey Nichols in the United Kingdom; Holt Renfrew in Canada; Myer and David Jones in Australia; Farmers and The Warehouse in New Zealand; NK in Sweden; Magasin du Nord in Denmark; Tsum in Russia; De Bijenkorf in The Netherlands; KaDeWe in Germany; Le Bon Marche in France; Stuttafords in South Africa; Lane Crawford throughout Asia, and at online e-tailers Net a Porter, ASOS, and Figleaves.